The Rating Claim: What It Actually Confirms

A displayed rating figure is worth understanding for what it does and doesn't independently confirm.

What this kind of figure typically represents

An average rating displayed on a brand's own materials is usually a brand-reported number, not necessarily an independently audited third-party review system.

Why specific, honest testimonials are worth reading directly

This site's own reader feedback includes an honest acknowledgment that a dog's diet also changed alongside starting the drops, so results "cannot be credited to the drops alone" — that kind of specific, honest detail is more informative than the aggregate rating figure alone.